IDEXX's Purpose and Guiding Principles, each matched to a real story from my career and side-projects.
Discovery-first PM at IAG took average handling time down 75% and lifted partner-channel lodgement 20%+ — outcomes customers actually felt. Vello's purpose (better care for pets, better days for vet teams) is the same shape of work, in a sector that matters.
Hack-week wins, the Real Time Decision Engine, and the Disaster Response Hub — launched live during major weather events. I lean into the hard problem, not around it.
Certified in Data Science & AI and Human-Centred Design. Runs the AI PM Briefing. Releases music produced with generative AI tools — working knowledge of where the craft is going, not just the theory.
Wrote the book Don't Think, Change — about how teams build psychological safety to make change feel like home, not threat. Volunteer experience lead at Product Aotearoa Conference; co-host of PM Insights Weekly.