Anyone can write a CV. I'd rather show you how I think — by building the thing.
Customer-first, end-to-end
I picked the most anxious moment in the Vello journey — the booking form — and rebuilt it around the owner instead of the dropdown. Read the full reasoning in the pitch.
Read the reasoning10+ yrs PM, 9+ yrs B2B/B2B2C
Every Vello requirement, mapped to evidence from my career — Westpac, BNZ, IAG, GDT, real-time decisioning.
See the requirement matchOne-page discharge
Short on time? Skip to the discharge summary — the panel-ready one-pager.
Open the discharge summaryThe pitch walks through the prototype, the requirement match, the principles, and the ask — built like a Vello appointment.
Tell us what's going on. We'll triage, match a vet, and book it.
Today's vet booking forms ignore the moment of anxiety. This flow starts where the owner actually starts — "something feels off" — and turns it into the right visit, the right vet, an honest estimate, and a calm next step.
Plain words are fine. We'll figure out what kind of visit it should be.
- Start where they start. Owners arrive worried, not knowing the visit-type taxonomy.
- Reduce front-desk load. Triage, duration, and vet-matching happen before any human is paged.
- Earn trust with cost. Estimate before booking — the #1 reason owners hesitate.
- Safety net. Red-flag list keeps true emergencies out of "see you Tuesday".
A calmer way to book
Describe what's happening on the left. We'll suggest the right kind of visit, match a vet, and show the cost up-front — before you ever pick a time.
- No clinical dropdowns
- Triage before time-slot
- Honest cost estimate up front